Primestream, the leader in Dynamic Media Management, today announced support for software-driven IP workflows using NewTek NDI®. Joining the industry’s largest IP ecosystem of products and the rapidly expanding number of companies enabling IP-based customer workflows, Primestream will integrate NDI into its solutions to be recognizable as a source by other NDI-enabled applications and devices connected to a standard Ethernet local area network.
NewTek’s royalty free NDI technology allows video and audio sources to be shared bi-directionally across a network, eliminating the need for costly direct connections, expensive cable runs, and infrastructure upgrades while turning every source into a destination instantly available anywhere on the network.
Being able to integrate into a large ecosystem of devices with a production system that is driving workflow across the facility, will deliver efficiencies through the capture, production, management and delivery process. The addition of NDI is part of Primestream’s overall strategy to support IP based protocols and provide customers with a professional, broadcast quality IP environment.
“Primestream solves workflow challenges by integrating our tools together with third-party products to give customers more options, possibilities and flexibility over their workflow,” said Warren Arenstein, SVP of Business Development, Primestream. “Now, as part of the rapidly growing NDI community, customers are going to have access to a growing ecosystem of tools to build their ultimate Media over IP solution.”
“Software-driven IP workflows are quickly becoming ubiquitous in video production,” said Michael Kornet, executive vice president and general manager of NDI for NewTek. “NDI-enabled solutions like Primestream’s automation and media asset management tools help customers create powerful workflow efficiencies and opportunities that did not previously exist. NDI is the dominant IP technology on the market, epitomized by the millions of customers with access to it today.”
The NDI SDK is royalty free for any company looking to establish IP workflows within their organization, or in commercial products and applications they deliver.
For more information on NDI, visit ndi.newtek.com. #NDIcentral